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Welcome!
We're glad you're here.
We've
designed a few questions to help you decide if you're in the right place.
If you answer "Yes" to any
of them, we can help you.
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Do
you want to improve the recognition and reputation of your company,
products and services?
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Do
you want to take advantage of the power of the press?
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Are
you considering outsourcing the public relations function?
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Have
you had previous experience with public relations or marketing communications
firms?
Why
You Need Public Relations
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Recognition
and Reputation
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Most people know
that good public relations are needed to sell products or services.
Public relations, and the narrower focus of media relations, contribute
to the milieu of your overall marketplace. By that, we mean the specific
reputation of your products, customer service, personnel and competition.
Why does anyone do business with one company or another? For example,
one company prefers to do business with a bank that is close-by, another
will only deal with one that has a good reputation for loans. A third
customer may be motivated by a combination of reputation and services.
The point is that most purchase decisions are not made in a vacuum.
They are made based on a whole combination of factors, and it doesn't
matter whether you are selling high technology, pharmaceuticals, real
estate or education, customers must recognize your name and believe
that your company and it's products are trustworthy. You also need public
relations to get ahead of your competition. If they aren't in touch
with the media yet, it's only a matter of time.
There is no substitute
for the most powerful marketing tool known to man: word of mouth. However,
if you rely exclusively on it to make your business a success, you are
taking a big risk. The reason it is so risky is that word of mouth is
effective, but inefficient. You need to spend your valuable time running
your business, selling your products and services, not talking to the
world one-on-one to convince them that you are trustworthy. This is
where the media comes in. The media has the power to get the attention,
information and reputation of a company across to many potential customers
at one time, but the question is: how are you going to get the media's
attention? The answer lies in the relationships knowingly, and purposefully,
created and maintained by media relations' professionals.
Advertising is
a necessary marketing expense, but it can be very expensive. Public
Relations is an efficient and cost effective way to speak to your market.
Outsourcing the public relations function to a professional firm allows
you keep up with the editors or producers who can positively impact
your marketplace, without adding to your human resource costs. ProLine
Communications professionals make it our business to build and focus
on the relationships that produce public relations results.
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Why
Choose ProLine Communications
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Relationships
and
Professional
Experience
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ProLine Communications
has spent the last 15 years building and maintaining relationships with
local and national media. Our personnel have the experience with marketing,
public relations and media relations strategies that work. ProLine Communications
knows how to advise you, whether you are introducing your first product
or have been in business for years. ProLine Communications recommends
the kinds of services that are most efficient and effective at a reasonable
cost based on your needs, but you are primarily purchasing the knowledge,
access, attention and respect that comes with relationships it has taken
years for us to build. Everyone knows that in real estate, the key to
success is location, location, and location. In marketing and media
relations, it's relationships, relationships, and relationships. ProLine
Communications brings the power of those relationships to work for you.
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